Pure
The environment
When we talked about our vision we wanted something more; to differentiate not ony in design and colour but to make a small difference, if possible, to our world. Much time has been spent in seeking out the very best fabric to achieve all our goals
Pure = being environmentally sensitive in the manufacture of our tops.
Our fabric is made from Tencel the registered trademark for the Lyocell we are using, it’s a Cellulose based jersey – sourced from the pulp of sustainable Eucalyptus trees and developed in one of the most environmentally sensitive processes known in fiber manufacture.
When developed the yarn does not create any environmental imbalance.
As we grow and diversify our tops and accessories we will always be mindful of the importance of these issues.