About Us
Pauline Mathewson and Christine Foden met through their young daughters school five years ago whilst working in 2 very different professions.
Pauline is an Australian by birth but was based in the UK running a large legal practice; she spent hours traveling often in 3 cities per week.
While Christine runs a specialist ‘behind the scenes’ fashion design consultancy d.cipherfm which advises brands on forthcoming colour trends.
Whilst chatting about new ideas, they discovered a gap in the market that they feel particularly passionate about, where do you get good simple tops?
They have arrived at the range from 2 different perspectives. Through Pauline’s experience she understands the needs of busy ‘time poor’ women in business, Christine is passionate about colour, she knows from her experience in the fashion business that despite new trends women repeat buy the same item season after season in new colours, or with new twists.
“I’ve been searching for the ultimate long sleeved simple top for years and nothing has yet come close – so we made it ourselves”.